A look back at the Deutsche Kongress Master Data Forum 2021
At the Deutsche Kongress Master Data Forum in Düsseldorf the focus was primarily on the topics of Digital Transformation, Master Data and Data Governance. The Communication therefore provided interesting insights into matters such as the current status of data governance projects at the companies taking part, which came from various industries. In a number of exciting workshops and round tables, talks were given and discussions were held on topics ranging from trends in master data management and data quality as a success factor to the successful implementation of a data governance structure.
At the Master Data Forum, the following trends became clear:
- The goal is to become data-driven: Companies are collecting more and more data. Technology is continuously adapting to this and the need for information is growing. In order for the data to yield usable information, the quality of the data must be of a certain standard
- The motivation behind the data quality strategy often comes from the specialist divisons: The question is not whether the topic of data quality is addressed within companies, but how it is addressed
- The driving forces of data strategy are among others missing revenue as a result of incorrect data, risking a bad image and processes within the company that are requiring improvement
- Change management is gaining in importance in large projects
- Companies want to make greater use of the data available to them and be guided by the data. The necessary infrastructures, processes and methods of working must be geared towards this
- Data management and data quality are therefore directly linked to corporate success
Impressions from Düsseldorf




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