• The goal is data-driven: Companies are collecting more and more data. Technology is continuously adapting to this and the need for information is growing. In order for the data to yield usable information, the quality of the data must be of a certain standard
• The motivationbehind the data quality strategy often comes from the specialist divisons: The question is not whether the topic of data quality is addressed within companies, but how it is addressed
  
• The driving forces of data strategy are among others mssiing revenue as a result of incorrect data, risking a bad image and processes within the company that are requiring improvement
• Change management is gaining in importance in large projects
• Companies want to make greater use of the data available to them and be guided by the data. The necessary infrastructures, processes and methods of working must be geared towards this
• Data management and data quality are therefore directly linked to corporate success

We’re already looking forward to the Master Data Forum 2022!